Created by Experience, Not Theory
Built by one of the country's top NIL earners in college, who's redefining opportunity for the 99% of athletes.
For athletes, schools, and brands.
I was not the best player on my team. I still built one of the strongest NIL brands in the country. Here is how that works, and how it can work for you.
Built by one of the country's top NIL earners in college, who's redefining opportunity for the 99% of athletes.
The 99 gives every athlete the education, strategy, and connections to build real NIL value.
Any school. Any sport. Any athlete.
There's $2.5B in NIL deals every year. Watch where every $100 of it goes.
goes to the top 1% of athletes
$0 is split by the other 99% of athletes
Less than 10% of NCAA athletes have consistent NIL deals.
That split is a skill gap. Those deals go to athletes who learn how to package themselves, pitch brands, and close. That is exactly what The 99 Network teaches.
From campus visits to year-round consulting, we meet programs and athletes where they are.
Trace has built a powerful brand that serves as a model for student-athletes everywhere. His framework is practical and proven.
Trace has proven success building athlete brands. His framework for personal branding and deal-making is invaluable for any program.
Trace has the credibility to speak on NIL because he's lived it. His experience closing 70+ deals gives him a perspective that resonates with our athletes.
Trace understands NIL from every angle: athlete, brand, institution. That 360-degree perspective makes his insights uniquely valuable.
The platform Trace has built gives athletes a real blueprint for success. It's not theory... it's actionable and it works.
What sets Trace apart is his authenticity. Athletes trust him because he's been in their shoes and built something real.
Trace bridges the gap between athletes, brands, and universities in a way I haven't seen before. He understands the complexities of the NIL landscape.
Let's discuss how The 99 can help your program, athletes, or brand succeed in the NIL era.
Tell us who you are and what you're looking for.