Stop Chasing Every Athlete

Turn your athlete partnerships from expensive experiments into a predictable revenue engine. We've already done the hard work: 100+ brand partnerships, proven playbooks, athletes who actually convert.

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Why Partner With The 99

Not Just Connecting: Equipping

Curated Matching

We connect you with athletes who authentically fit your brand, from Power 5 programs to rising stars, focusing on real alignment over just follower counts.

Measurable Results

Track campaign performance with clear metrics and ROI reporting on every partnership.

Hands-Off For You

Our athletes are trained to create great content. You get results without the back-and-forth.

Campaign Strategy

Leverage our expertise to create campaigns that resonate with Gen Z audiences.

How It Works

From Onboarding to Revenue

Brand Analysis

Study your products & target audience

Athlete Match

Hand-select proven performers

Content

Athletes create authentic and professional content

Track

Monitor real-time ROI

Optimize

Scale what works

Campaign ready in 72 hours with dedicated support throughout

Why Choose Us

The 99 Advantage

Other NIL Agencies

You Manage Everything

You're stuck managing compliance, content approval, and athlete relationships yourself.

Generic Templates

Cookie-cutter strategies that ignore your competitive landscape and unique selling angles.

No Transparency

Reports come weeks late with vanity metrics that don't connect to actual ROI.

The 99

Full-Service Management

We handle everything from contracts to content to compliance. You just approve and watch results.

Custom Competitive Analysis

Strategies based on what works for Nike, Amazon, Lululemon, adapted specifically for your brand.

Real-Time Analytics

Track every view, every post, ROI. Complete visibility into your campaigns.

Our Network

Brands I've Personally Worked With

100+ brand partnerships including Nike, Under Armour, Amazon Prime Video, Lululemon, Nerf, and more.

Brand collage around Trace Young
Get Started

Let's Build Something Together

Tell us about your brand and partnership goals. We'll follow up within 24 hours.