Built by one of the world's top NIL earners who's redefining opportunity for the 99% of athletes, not just the stars.
Trace bridges the gap between athletes, brands, and universities in a way I haven't seen before. He understands the complexities of the NIL landscape.
Trace has built a powerful brand that serves as a model for student-athletes everywhere. His framework is practical and proven.
Trace has proven success building athlete brands. His framework for personal branding and deal-making is invaluable for any program.
Trace has the credibility to speak on NIL because he's lived it. His experience closing 70+ deals gives him a perspective that resonates with our athletes.
Trace understands NIL from every angle—athlete, brand, institution. That 360-degree perspective makes his insights uniquely valuable.
The platform Trace has built gives athletes a real blueprint for success. It's not theory—it's actionable and it works.
What sets Trace apart is his authenticity. Athletes trust him because he's been in their shoes and built something real.
Trace bridges the gap between athletes, brands, and universities in a way I haven't seen before. He understands the complexities of the NIL landscape.
Trace has built a powerful brand that serves as a model for student-athletes everywhere. His framework is practical and proven.
Trace has proven success building athlete brands. His framework for personal branding and deal-making is invaluable for any program.
Trace has the credibility to speak on NIL because he's lived it. His experience closing 70+ deals gives him a perspective that resonates with our athletes.
Trace understands NIL from every angle—athlete, brand, institution. That 360-degree perspective makes his insights uniquely valuable.
The platform Trace has built gives athletes a real blueprint for success. It's not theory—it's actionable and it works.
What sets Trace apart is his authenticity. Athletes trust him because he's been in their shoes and built something real.
Less than 10% of NCAA athletes have consistent NIL deals
There's $2.5B in NIL opportunities... watch where it goes.
The 99 gives every athlete the education, strategy, and connections to build real NIL value.
Any school. Any sport. Any athlete.
Comprehensive NIL education programs that prepare your athletes for success.
Strategic brand building and partnership development that maximizes your earning potential.
Access to authentic athlete partnerships that drive real engagement and results.
-Trace Young
From campus visits to year-round consulting, we meet programs and athletes where they are.
Let's discuss how The 99 can help your program, athletes, or brand succeed in the NIL era.
