MEET THE TEAM

ESPN recognizes Trace Young as one of the top NIL earners in the country and one of the most credible voices in the space. His story was featured nationally in Amazon Prime's The Money Game documentary series, where he starred alongside Livvy Dunne, Angel Reese, and Jayden Daniels. Trace was also invited to Washington, D.C. before the U.S. House of Representatives on NIL legislation reform, further solidifying his reputation as a leader in the space.

Trace has grown a social media following of hundreds of thousands, leading to numerous high ticket brand deals. He helped guide teammates and friends through the NIL landscape, ultimately founding The 99 Network.

The 99 Network was born from real experience, not theory. On the other side, he worked directly with brands, understanding what they truly value, what drives revenue, and what actually makes partnerships work. Bringing those worlds together, he created The 99 Network as a place where athletes get education, structure, and powerful AI tools to handle the complicated NIL details for them, so they can stay focused on academics and athletics.

Bo Shaffer is the Co-Founder and President of The 99 Network, where she oversees all day-to-day operations and drives the company's strategic growth. A former Duke basketball player, Bo brings a unique combination of athletic experience and business acumen to the NIL space—along with deep relationships across college athletics, creator economy, and sports media.

Before co-founding The 99, Bo built a track record of scaling ventures to seven figures monthly and has worked alongside some of the biggest creators in sports and entertainment. Her expertise spans operations, brand development, marketing strategy, and software development—skills she now applies to helping athletes maximize their name, image, and likeness opportunities.

Bo is passionate about empowering the next generation of college athletes to build sustainable personal brands and businesses that extend far beyond their playing careers.